I’m William Åström. Who am I? I guess you could call me a translator. Most of my adult life has been spent translating images into meaningful code, applying design aesthetics to back-end development and coding for the web.
Based in Östersund, my girlfriend and I split our time between working in the vibrant city, and retreating to our log cabin in the mountains with our cats.
Together, we run Pixney, a Digital Agency that works directly with leading European brands, and partners international design agencies on global projects. Together, we create bespoke, responsive, design-led digital solutions that are the perfect blend of function and form.
The numbers and relationships that turn the seemingly abstract into something measurable and manageable. It’s a fascination that led to me becoming a professional poker player, financing my education by beating the odds. Now, coding for design is my passion, helping fellow designers by painstakingly bringing their vision to life online in a way that feels natural and intuitive.
My day begins with an inspiring stroll, perhaps even a ride on my snowmobile, followed by a coffee to get the creativity going.
I developed my first website back in 1996, and after honing my craft as much as I could on my own, embarked on a course in user-centric design and software engineering at Uppsala University, one of the oldest universities in Sweden.
While I’m a skilled backend developer, I have a strong design aesthetic, so when it comes to translating web designs created in photoshop, I’m all about the details. From ensuring pages are fast-loading and responsive, displaying well on multiple devices, to giving them that little extra love that enables great design to sing online.
Technology changes fast. But I know the importance of staying up to date to best-serve a client’s needs. That’s why I don’t simply tweak cms templates when I get a new project, I create bespoke platforms, giving clients and designers maximum flexibility to achieve the performance, and aesthetic, they desire. I’ve built services like mentor by lawyers , avida local , sleepshack all from scratch, using accessible, semantic coding practices.
I’m lucky enough to be able to work to my own schedule, and embrace the freedom my work brings. It means I can work from anywhere, and choose to partner with people on projects I genuinely care about.
I love the challenge of new projects, travelling, and the chance to work with clients who can give me a whole new perspective on the world. Whatever kind of organisation you work for, if you’ve got a project, get in touch. I’ll do all I can to help you bring your vision to life, beautifully.